Embedding Black History in a bold way.

Color Of Change is the nation’s largest online racial justice organization. As Creative Director with Fufu + Grits, we were tasked with creating a nationwide OOH Ad Campaign for Black History Month. Working through the objectives of the campaign, our efforts were geared towards embedding rich black history in a simple, bold, and digestible way that can speak to a large target audience. How can we merge the past with the present? How can we showcase the very thing we're fighting for that has immeasurable depth while being concise and compelling?