Creative at the intersection of culture and social impact.

Fufu + Grits is a creative studio that views the Black experience as the leading edge of culture and strives to use creative to catalyze social good. As Creative Director, my role was to establish and lead the agency’s creative output, ensuring our work not only had high visual standards but also profound cultural and societal influence.

This leadership encompassed both strategic and hands-on guidance. I was responsible for leading the design team, establishing efficient creative processes and workflows, and pitching strategic concepts to secure buy-in from clients and partners like Color of Change and the ACLU. This meant overseeing a diverse portfolio, from digital campaigns for advocacy to the core identity of events like The Movement Conference, guiding every project from ideation through final execution.