A vision revolved around the sun
Krewe Eyewear brings luxury and New Orleans together in frames that demand attention. I came on as Art Director to help steer the brand's creative direction across all media—digital, print, social, and beyond—working closely with leadership to execute campaigns that felt as bold as the product itself. In 2024-25, I led two standout efforts: 'Sunseekers,' a vibrant Spring/Summer campaign celebrating adventure and ease, and 'Loose Lips,' a cheeky Mardi Gras moment that leaned into the brand and the holiday’s playful roots. From major seasonal pushes to nimble product launches, I led an incredible team to ensure every creative touchpoint reinforced what makes Krewe unmistakable.
Client
Krewe Eyewear
Roles
Art Direction