For the love, for the tough, for Tennessee.

A collaboration with the NFL's Tennessee Titans & fashion retailer Rooted to create an officially licensed apparel capsule rooted in Tennessee pride, workwear grit, and culture. I helped concept and design the collection through the lens of wearability, toughness, and community — translating an NFL franchise into a more grounded, and forward expression for Nashville.

Built around the motto “For the love, for the tough, for Tennessee,” the collection brought together sports, fashion, and local storytelling across a full apparel release. The work helped give the Titans a culturally connected presence through ROOTED’s audience, extending the franchise beyond traditional fan merchandise and into a more considered lifestyle context.

Featuring Sheryl Crow, Chris Johnson, Anthony Fisker, Jelly Roll, Ernest, Pedro Alvarez, Juuse Saros, John Gotty, Shaala Mosley, Jake Germany, Mike Morales, Kahlil Arnold, D’lisha Davis, Nick Melidis, Tiana Gidley.